The data container is used, among other things, to store customizing information for the graphic.
The top of the figure above displays a hierarchy graphic with three points (R&D, Mark and Susan). The bottom of the slide displays a section of the associated data container. The rows starting "R&D", "Mark" and "Susan" are points. The individual elements such as "Mark", "1st April 1999" and "Building 2" are items. SET_DC_NAMES contains a list of items. The columns in the data container have numbers – item numbers.