Historical Market Penetration: Category

Technical Name: 0CMCP_C04_Q00011

Based on InfoCube: Syndicated Data: Household Panel, Socio-Demograhics (0CMCP_C04)

Use

The query shows the number of consumers, grouped according to age, the market penetration of the retailer and the total market penetration.

Filters

InfoObject

Description of the InfoObject (and Restriction or Calculation Formula)

Analysis Level

0CMVRSIO restricted to the selection variable Analysis Level: Category (0P_CVRS1)

Free Characteristics

InfoObject

Description

Hierarchy ID

0CM_HIEID restricted to the selection variable Hierarchy ID of the CDT (0CMHIEID)

Category

0CM_CDT1

Calendar Year

0CALYEAR restricted to the selection variable Calendar Year (0P_CALYE)

Rows

InfoObject

Description of the InfoObject (and Restriction or Calculation Formula)

Age

0CM_CPROF3

Columns

InfoObject

Description of the InfoObject (and Restriction or Calculation Formula)

Market Penetration of Retailer

0CMCP_REMPEN

Market Penetration of the Entire Market

0CMCP_PETOMA