The Scenario Customer Analyses enables you to gain important insights about your customers. You can use different types of customer behavior analysis to analyze the buying behavior, satisfaction, and loyalty of your customers as well as their churn behavior. Furthermore, you can use customer value analyses to determine the value that a customer has for your company.
Having comprehensive knowledge about the value and buying behavior of your customers can represent a decisive competitive advantage since, the more you know about a customer, the more successful you are in establishing a strong customer relationship. In this way, you can concentrate limited resources on the most important customers.