Web Analytics - Overview

Technical Name: 0WEB_C04_Q0002

Based on InfoProvider: 0WEB_C04  (E-Business Events & Items)

Use

This query shows information based on business events captured in a Web shop, such as

·        Visitor’s session

·        Conversion rates

·        Top n products per event

·        Event statistics

This information can be used by the Web Administrator to improve the Web shop, for example, analyze visitor behavior to improve sales.

Views created for this query:

View

Description

0WEB_C04_Q0002_V01

Visitor Session

0WEB_C04_Q0002_V02

Conversion Rate (View/Order) – Current Month

0WEB_C04_Q0002_V03

Conversion Rate (View/Order) – Current Year

0WEB_C04_Q0002_V04

Conversion Rate Comparison

0WEB_C04_Q0002_V05

Top-n Viewed Products

0WEB_C04_Q0002_V06

Event Statistics

0WEB_C04_Q0002_V07

Top-n Ordered Products

Templates created for this query:

Template

Description

0TPL_0WEB_C04_Q0002_V01

Visitor Session

0TPL_0WEB_C04_Q0002_V02

Conversion Rate (View/Order) – Current Month

0TPL_0WEB_C04_Q0002_V03

Conversion Rate (View/Order) – Current Year

0TPL_0WEB_C04_Q0002_V04

Conversion Rate Comparison – Current Year

0TPL_0WEB_C04_Q0002_V05

Top N Products per Event

0TPL_0WEB_C04_Q0002_V06

Event Statistics

0TPL _0WEB_C04_Q0002_V07

Top-n Ordered Products

Free Characteristics

InfoObject

Description

0CALDAY

Calendar day

0CALYEAR

Calendar Year

0CALMONTH

Calendar Year/Month

0CALWEEK

Calendar Year/Week

0BPARTNER

Business Partner

0CUSTOMER

Customer

0WEB_EVENT

Event

0WEB_ERROR

Error Number

0WEB_COMSTA

Completion Status

0WEB_SESSN

Session ID

0MATERIAL

Material

0PRODUCT

Product

0BBP_PO_ID

Purchase Order No.

Rows

InfoObject

Description of the InfoObject (and restriction or calculation formula)

0CALDAY

Calendar Day

Columns

InfoObject

Description of the InfoObject (and restriction or calculation formula)

0WEB_NUM_IT

Number of Items

0WEB_TVALUE

Total Value

0WEB_NUM_EV

Number of Events

0WEB_C04_RK009

Number of Logons

0WEB_C04_RK005

Number of Ordered Items 

0WEB_C04_CK001

Conversion Rate: Logon/Order

0WEB_C04_CK002

Conversion Rate: View/Order

0WEB_C04_CK003

Conversion Rate: Add/Order

(0WEB_C04_RK007)

Number of Viewed Items

 (0WEB_C04_RK008)

Value of Viewed Items

 (0WEB_C04_RK001)

Items Added to the Shopping Basket

 (0WEB_C04_RK003)

Value of the Items Added to the Shopping Basket

 (0WEB_C04_RK002)

Articles Removed from the Shopping Basket

 (0WEB_C04_RK004)

Value of the Items Removed from the Shopping Basket

(0WEB_C04_RK006)

Value of Ordered Items